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When using the collected data for advertising purposes, Adform conforms to all applicable laws as well as standards such as edaa for Companies, Self-regulation Framework for Online Behavioural Advertising (OBA), released by IAB Europe, which allows consumers to opt out of behaviour tracking by our technology.
Accordingly, Adform does not target sensitive segments of the audience, such as children under 12 or others considered sensitive by the IAB Europe Self-regulation Framework for OBA.
Adform is in full compliance with local data privacy laws and is anonymising the data according to local regulations.
By remembering which ads have been shown to each number, Adform offers advertisers the possibility to only show the same ad a specific number of times, before showing other or no ads.
Adform does not collect personally identifiable data from your visit to its domains, including but not limited to test.adform.com, test.and track.adform.net, other than information that you voluntarily supply.
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Therefore, if cookies with similar characteristics to that of a given viewer indicate interest in an advertisement, then it is very likely that this advertisement will appear.
For example, if visitors browsing on an i Pad on a Formula 1 site show strong interest in an advertisement for a new i Pad subscription to Motor Magazine, then other users on i Pads visiting the same Formula 1 site are very likely to be shown that particular advertisement.